This insight resulted from a discussion with some design executives on the reasons why in so many cases design is ill positioned to change the fate of the company by design, and the fact that many executives, members of the BoD and management consultancies don’t understand and advise on design adequately. The term widely used […]
PhD
Research motivation
I have been a working professional in the domain of design and design management since 1989 and very early was given the opportunity to manage designers and began the journey of design management per se. In 2011, and after a number of professional experiences with different organizational formats and in different countries, accepted the challenge […]
Sharing the PhD thesis
The thesis has > 200 pages + bibliography, we were required per PhD guidelines to go through the necessary literature review, research methodology and procedures, research findings, insights, final considerations and limitations of future work. Instead of sharing the raw document, we chose to break it down into posts of 300 words or less around […]