This insight generally describes a corporate context where there is no need for a designer in a C-suite position, design is already represented in some shape or form by one or more executives, these corporations are at the top of their game, so it is arguable that they don’t need a designer in this position. […]
Were you satisfied with the sample composition and size in his research?
We believe we formulated a focused research question, and what was apparently a good idea, to research design leadership in F50 corporations because they have a lot of credible public data due to the intense scrutiny they are under, turned out to be a limiting factor for exactly the same reasons. These corporations, exactly because […]
And the future of design in these corporations?
The future of design is shaped by the perceived impact of technology, some have stated designers need to “speak machine”, other have recognized the constant pressure of the designers to learn, appreciate and apply technology and computational powers to evolve with design and its impact, Designers are being asked to lead a digitization revolution for […]
Why US F50, and not F500, or Global 500?
The focused sample of this research was the top 50 Fortune 500 US corporations, and apart from a moment where we extrapolated the potential number of designers impacted by F500 corporations, we kept away from extrapolating any of the insights and data from the top 50 to the remaining 450 or even other universe of […]
I have been a working professional in the domain of design and design management since 1989 and very early was given the opportunity to manage designers and began the journey of design management per se. In 2011, and after a number of professional experiences with different organizational formats and in different countries, accepted the challenge […]