According to many, even if design requires clarification, there is enough evidence to state that design is a major driver of innovation, critical to differentiation and branding and positively affecting companies’ financial and non-financial performance. For some, while end-to-end experiences expand the role of design, they see it more as a requirement of more consumer […]
What about where design and business are not aligned?
Revenue models propose a great way to understand the alignment and misalignment between design and business project cycles. Typical models map cumulative cash flow over time, through stages of Idea Generation, Commercialization and Realization. With differences in terminology, this model holds true to many organizations, and though it allows designers to perform and add value […]
Why the focus on Fortune 50?
While there is a large amount of innovation going on in start-ups, Fortune 500 (F500) companies are still responsible for a large part of the impactful innovation driving the economy, if not directly through acquisitions of start-ups. In many company lists published in the media, the large majority of companies been cited are still large […]