Revenue models propose a great way to understand the alignment and misalignment between design and business project cycles. Typical models map cumulative cash flow over time, through stages of Idea Generation, Commercialization and Realization. With differences in terminology, this model holds true to many organizations, and though it allows designers to perform and add value […]
Killer Design Thinking
Is Design Thinking doing to Ethnography the same it is doing do Design, extrapolating it of real value by over simplifying it so much that you can empathize as a past-time?
The design of Trust
Now the question to all designers, including me, are we comfortable assuming this role and responsibility, are we doing our job bringing the user to the forefront of the conversations and decision making, are we demonstrating the necessary managerial courage so we can do our most important job, the one of design of trust? I […]
Design With Diversity
I hear a lot about designing for diversity, but what are we doing about enhancing, fostering, protecting Design With Diversity, how much is design open to the impact and values of diversity and inclusion in its process, ethics, deliverables, results I work in a very diverse and inclusive corporation, it originated in Europe more than […]
Bubbles Design Bubbles
Are we designing bubbles that design bubbles and thereon, imprisoning people into what they think they want and know, is design responsible for the lack of openness to listen, learn, discuss and relate to other news, tunes than our own? Two years ago, in the last stretch of our Presidential campaign, I received a link […]
Reading this great article on Human Augmentation by Andrea Potter, Gautam Jaggi and Prianka Srinivasan in the latest Rotman Management magazine Winter 2019 (have I told that I believe this is one of the best business innovation magazines around?), I can’t stop myself from identifying all the places Design must play a part, independently of […]
AI Design Futures
What if the future of Design is Design Thinking, and anything else disappears? What if Design Thinking ends up embedded as another AI generated practice, in a consistent way? What if that is not such a bad thing?