For the purpose of the PhD research, we decided to focus on academically trained designers as a definition of designer. The existence of design as an academic degree justifies the original inquiry ‘why aren’t there more designers in the c-suite of F50’. While design training is a growing trend among large corporations, executives have training […]
Design
Research motivation
I have been a working professional in the domain of design and design management since 1989 and very early was given the opportunity to manage designers and began the journey of design management per se. In 2011, and after a number of professional experiences with different organizational formats and in different countries, accepted the challenge […]
Sharing the PhD thesis
The thesis has > 200 pages + bibliography, we were required per PhD guidelines to go through the necessary literature review, research methodology and procedures, research findings, insights, final considerations and limitations of future work. Instead of sharing the raw document, we chose to break it down into posts of 300 words or less around […]
The design of Trust
Now the question to all designers, including me, are we comfortable assuming this role and responsibility, are we doing our job bringing the user to the forefront of the conversations and decision making, are we demonstrating the necessary managerial courage so we can do our most important job, the one of design of trust? I […]
Design With Diversity
I hear a lot about designing for diversity, but what are we doing about enhancing, fostering, protecting Design With Diversity, how much is design open to the impact and values of diversity and inclusion in its process, ethics, deliverables, results I work in a very diverse and inclusive corporation, it originated in Europe more than […]
Bubbles Design Bubbles
Are we designing bubbles that design bubbles and thereon, imprisoning people into what they think they want and know, is design responsible for the lack of openness to listen, learn, discuss and relate to other news, tunes than our own? Two years ago, in the last stretch of our Presidential campaign, I received a link […]
Diet of Design
I guess many of us started the year with a diet wish, some say that usually comes out three months before the summer. Like many, I need to lose some weight and add exercise to deal with blood pressure issues, and so I find myself having to think twice about how much and what I […]
Design Frontiers
Reading this great article on Human Augmentation by Andrea Potter, Gautam Jaggi and Prianka Srinivasan in the latest Rotman Management magazine Winter 2019 (have I told that I believe this is one of the best business innovation magazines around?), I can’t stop myself from identifying all the places Design must play a part, independently of […]
AI Design Futures
What if the future of Design is Design Thinking, and anything else disappears? What if Design Thinking ends up embedded as another AI generated practice, in a consistent way? What if that is not such a bad thing?