Both surveys had a number of questions in common, and though they were not written in the exact same way, the data collected is comparable and allows juxtaposing and insight generation. The three areas that both surveys addressed were: • State of design in the company they worked in • design definitions • Insights impacting […]
What about the Senior/mid-career designer survey?
We designed a longer survey aimed at senior/ mid-career designers in medium/ large corporations, this time soliciting support from organizations that associate designers in different domains. This survey had forty multiple answer questions covering eight sections: • Demographic data on the respondent • The company/ corporation they work/ worked • Education and training • Career […]
How did the executive survey go?
We designed, along with an organization specialized in tracking executives in large corporations a short executive focused survey on Designer leadership in large corporations. The survey had to be short due to the nature of the target respondents, large company executives with very little time to spend on non-essential activities, and the partner we co-designed […]
Any recurrent arguments in the conversations?
There are three arguments that have come up since the first time we articulated this inquiry, one is that things are a lot better than they were in the past, the second that these things take time, the third that some of the design managers in N-2/3/4 are in fact important design leaders, managing often […]
What was the research methodology?
The research of the doctoral thesis was focused on the development of knowledge of a particular context that impacts design, and the expectation is that the knowledge produced may later transform in different forms of practice. The research started with a given statement describing a situation, and has ended in specification to implement a solution, […]
And the future of design in these corporations?
The future of design is shaped by the perceived impact of technology, some have stated designers need to “speak machine”, other have recognized the constant pressure of the designers to learn, appreciate and apply technology and computational powers to evolve with design and its impact, Designers are being asked to lead a digitization revolution for […]
What is the future of large corporations?
While some governments have acted in ways that may look inadequate, many large corporations have stepped up in ways that have become as impactful if not more than governments. And in many ways because these large corporations are global, they have impacted places and people that otherwise would have not via their local government. While […]
What is the state of design leadership in large corporations?
Research on the state of leadership found that effective leadership development programs are a major force driving organizations’ ability to successfully transform, but when comparing findings from previous year, studies found that while many organizations intended to give Leadership and Development a more strategic role, the objective hasn’t necessarily been achieved. When asked why they […]
What is the role of design in innovation?
According to many, even if design requires clarification, there is enough evidence to state that design is a major driver of innovation, critical to differentiation and branding and positively affecting companies’ financial and non-financial performance. For some, while end-to-end experiences expand the role of design, they see it more as a requirement of more consumer […]
Elliot Noyes
When talking about the history of design at IBM, many tend to focus on Elliot Noyes who was hired in 1956 as a design consultant by the then IBM CEO and Chairman of the Board T. J. Watson Jr. who popularized the statement “Good design is Good Business”. Noyes was a well-respected architect with a […]