This insight generally describes a corporate context where there is no need for a designer in a C-suite position, design is already represented in some shape or form by one or more executives, these corporations are at the top of their game, so it is arguable that they don’t need a designer in this position. […]
So, why there aren’t more designers in the c-suite of large corporations?
The list of insights generated is done so in a statement format, almost as they were stated by the interviewees directly or implicitly. Research and reflection was conducted as if these were hypothesis, in some cases results pointed clearly towards a response, but in others the response was elusive, and in other cases there are […]