4. Desire – Designers don’t want/ aspire this role, stops them from crafting their practice.

This insight generally describes an argument where designers don’t want, don’t aspire this role, it comes with a number of unwanted responsibilities and impact in the personal life and ethos of a designer. Interestingly enough, what many non-designers described as a lack of desire for the role did not match the response from the senior/ […]

So, why there aren’t more designers in the c-suite of large corporations?

The list of insights generated is done so in a statement format, almost as they were stated by the interviewees directly or implicitly. Research and reflection was conducted as if these were hypothesis, in some cases results pointed clearly towards a response, but in others the response was elusive, and in other cases there are […]