The future of design is shaped by the perceived impact of technology, some have stated designers need to “speak machine”, other have recognized the constant pressure of the designers to learn, appreciate and apply technology and computational powers to evolve with design and its impact, Designers are being asked to lead a digitization revolution for […]
Strategy
What is the role of design in innovation?
According to many, even if design requires clarification, there is enough evidence to state that design is a major driver of innovation, critical to differentiation and branding and positively affecting companies’ financial and non-financial performance. For some, while end-to-end experiences expand the role of design, they see it more as a requirement of more consumer […]