This insight generally describes a corporate context where there is no need for a designer in a C-suite position, design is already represented in some shape or form by one or more executives, these corporations are at the top of their game, so it is arguable that they don’t need a designer in this position. […]
F500
Why US F50, and not F500, or Global 500?
The focused sample of this research was the top 50 Fortune 500 US corporations, and apart from a moment where we extrapolated the potential number of designers impacted by F500 corporations, we kept away from extrapolating any of the insights and data from the top 50 to the remaining 450 or even other universe of […]
Why the focus on Fortune 50?
While there is a large amount of innovation going on in start-ups, Fortune 500 (F500) companies are still responsible for a large part of the impactful innovation driving the economy, if not directly through acquisitions of start-ups. In many company lists published in the media, the large majority of companies been cited are still large […]