What about where design and business are not aligned?

Revenue models propose a great way to understand the alignment and misalignment between design and business project cycles. Typical models map cumulative cash flow over time, through stages of Idea Generation, Commercialization and Realization. With differences in terminology, this model holds true to many organizations, and though it allows designers to perform and add value […]

What is a core element that aligns design and business?

At the core of designer education, though not specific to design, we have the ‘project’ as a unit that designers learn to apply their skills and competencies to. The ‘project’ is a process through which occupations organize themselves to attain market power and recognition, and it is an essential component of design attitude. Though in […]

Who is this research for?

The result of this research is aimed at a mid-level senior designer, who has had formal design education, who has already done some people management and enjoyed it, who believes in the power of large companies and desires to be in a position where she can influence the design direction of the company throughout its […]

How was your question received?

Regarding the question “Why Aren’t There More Designers in the C-Suite of F50 Corporations”, the interaction with both designers and non- designers revealed a certain uneasiness with the question. Some senior designers felt there was a certain insinuation that they were either not able or willing to be in high level positions in large corporations, […]

Why the focus on formally trained designers?

For the purpose of the PhD research, we decided to focus on academically trained designers as a definition of designer. The existence of design as an academic degree justifies the original inquiry ‘why aren’t there more designers in the c-suite of F50’. While design training is a growing trend among large corporations, executives have training […]