The future of design is shaped by the perceived impact of technology, some have stated designers need to “speak machine”, other have recognized the constant pressure of the designers to learn, appreciate and apply technology and computational powers to evolve with design and its impact, Designers are being asked to lead a digitization revolution for […]
C-Suite
What is the role of design in innovation?
According to many, even if design requires clarification, there is enough evidence to state that design is a major driver of innovation, critical to differentiation and branding and positively affecting companies’ financial and non-financial performance. For some, while end-to-end experiences expand the role of design, they see it more as a requirement of more consumer […]
Who is this research for?
The result of this research is aimed at a mid-level senior designer, who has had formal design education, who has already done some people management and enjoyed it, who believes in the power of large companies and desires to be in a position where she can influence the design direction of the company throughout its […]
What about women designers in the C-suite of large corporations?
This research would be remiss if it didn’t address the fact that there is an ongoing debate about the lack of women in the C-suite of large corporations, as well as in the CEO role. As the HBR puts it in an article on the topic “The news about U.S. women’s presence in the C-suite […]
Why US F50, and not F500, or Global 500?
The focused sample of this research was the top 50 Fortune 500 US corporations, and apart from a moment where we extrapolated the potential number of designers impacted by F500 corporations, we kept away from extrapolating any of the insights and data from the top 50 to the remaining 450 or even other universe of […]
Why the focus on the c-suite?
The focus of this research is sharply on the C-Suite, and the executives that sit on it who are often called Top Management Teams (TMT). The focus is not on the CEO nor the Board of Directors for a number of reasons. There seems to be quite a lot of research on CEO’s, from many […]
Research motivation
I have been a working professional in the domain of design and design management since 1989 and very early was given the opportunity to manage designers and began the journey of design management per se. In 2011, and after a number of professional experiences with different organizational formats and in different countries, accepted the challenge […]