This research would be remiss if it didn’t address the fact that there is an ongoing debate about the lack of women in the C-suite of large corporations, as well as in the CEO role. As the HBR puts it in an article on the topic “The news about U.S. women’s presence in the C-suite […]
Why US F50, and not F500, or Global 500?
The focused sample of this research was the top 50 Fortune 500 US corporations, and apart from a moment where we extrapolated the potential number of designers impacted by F500 corporations, we kept away from extrapolating any of the insights and data from the top 50 to the remaining 450 or even other universe of […]
Why the focus on Fortune 50?
While there is a large amount of innovation going on in start-ups, Fortune 500 (F500) companies are still responsible for a large part of the impactful innovation driving the economy, if not directly through acquisitions of start-ups. In many company lists published in the media, the large majority of companies been cited are still large […]
Why the focus on the c-suite?
The focus of this research is sharply on the C-Suite, and the executives that sit on it who are often called Top Management Teams (TMT). The focus is not on the CEO nor the Board of Directors for a number of reasons. There seems to be quite a lot of research on CEO’s, from many […]
Illustration
I love illustration. I am not an illustrator but I like to do it. I have decided to invite an illustrator a week to depict their own interpretation of my post, no extra info. Go ahead and see their work here, hope you enjoy it.
Why the focus on formally trained designers?
For the purpose of the PhD research, we decided to focus on academically trained designers as a definition of designer. The existence of design as an academic degree justifies the original inquiry ‘why aren’t there more designers in the c-suite of F50’. While design training is a growing trend among large corporations, executives have training […]
Research motivation
I have been a working professional in the domain of design and design management since 1989 and very early was given the opportunity to manage designers and began the journey of design management per se. In 2011, and after a number of professional experiences with different organizational formats and in different countries, accepted the challenge […]
Sharing the PhD thesis
The thesis has > 200 pages + bibliography, we were required per PhD guidelines to go through the necessary literature review, research methodology and procedures, research findings, insights, final considerations and limitations of future work. Instead of sharing the raw document, we chose to break it down into posts of 300 words or less around […]
Killer Design Thinking
Is Design Thinking doing to Ethnography the same it is doing do Design, extrapolating it of real value by over simplifying it so much that you can empathize as a past-time?
The design of Trust
Now the question to all designers, including me, are we comfortable assuming this role and responsibility, are we doing our job bringing the user to the forefront of the conversations and decision making, are we demonstrating the necessary managerial courage so we can do our most important job, the one of design of trust? I […]