Who is this research for?

The result of this research is aimed at a mid-level senior designer, who has had formal design education, who has already done some people management and enjoyed it, who believes in the power of large companies and desires to be in a position where she can influence the design direction of the company throughout its many areas of impact, sitting side by side with other C-suite executives, managing design up, down and sideways, creating value for the organization and for society. She should be able to aspire this role, she should be able to know how to get there, she should be able to create a plan and act upon it, and she should be able to get there. Hopefully this research and results will help that.

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