THIRTY-SIX

But I remember this particular occasion, because one morning after partying night, we were ‘asked’ to be in a meeting space at 8am. Needless to say, we were all still heavy headed and in need of plenty of water, a gentleman who by the tone of his voice had not been partying the previous night, had 4 different newspapers taped to the walls, several pages of different newspapers, with large red markings on them, all in all it must have been 20 newspaper pages, and we were afraid he’d make us read out loud!

THIRTY-FOUR

I’m staying at a beach I call ‘my beach’, my grandmother used to come here, my mother used to come here, and now I try to come every year. I did so with everyone that is important to me, both my kids have photos here since they were born, and I just had a couple of old friends over for a couple of days. Does that qualify as my beach, beyond an expression?

ZERO

am not a writer, and English is not my first language, but I do write and enjoy writing. I am going to post here on Medium once a week during 2024, hopefully 52 posts about the previous week. I will cover 1 to 3 topics that took place in my life, anonymize and sanitize as needed. No moral, no message, open for interpretation. I will try to avoid typos and such, but I will not use any AI tools, and therefore expect something imperfect, crude, confusing at times.

What are the main conclusions of your research?

This research, the findings and insights, combined with experience has led to a framework of needs to be addressed, by designers and non-designers. This framework is focused on the underlying biases and assumptions each side has of each other, unspoken but yet prominent and present in such a way that it prevents companies from making […]

10. Ethos – What makes a designer a designer is at the same time seen as an asset and a liability.

We have used Ethos to describe what makes a designer a designer, an association of values that generically characterize designers, and though some attitudes and behaviors observed in designers might correlate with their ethos, there is no implicit or explicit causation. We have described these as a balance between two sides of the continuum, tensions […]

9. Advice – Management consultancies and advisory boards don’t influence CEO’s positively about the value of design.

This insight resulted from a discussion with some design executives on the reasons why in so many cases design is ill positioned to change the fate of the company by design, and the fact that many executives, members of the BoD and management consultancies don’t understand and advise on design adequately. The term widely used […]

8. Flexibility – Designers tend to stick to design, no experience in managing other areas.

This insight describes an argument that designers tend to stick to design, they have little to no experience in managing other areas, and this being something that defines the necessary flexibility for anyone to get a position in the C-suite of a large corporation. It’s the example of CEO’s that started in a low wage […]

7. Scarcity – There aren’t enough qualified designers with the right experience in the market.

This insight was added because several of the interviewees stated that, if the F50 companies decided all at once to hire a new designer for an executive position in their C-suite, they would have a very hard time because there were not enough qualified designers with the right experience in the market, that many of […]

Is it because they don’t have an engineering degree?

According to market data, engineering is the most common undergraduate degree of the F500 CEOs, and it has been for some time. Approximately one third of CEOs majored in engineering and only 11% graduated from business school. This might be another insight that impacts access to Designers to this selective group, a strong engineering, highly […]

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