Why US F50, and not F500, or Global 500?

The focused sample of this research was the top 50 Fortune 500 US corporations, and apart from a moment where we extrapolated the potential number of designers impacted by F500 corporations, we kept away from extrapolating any of the insights and data from the top 50 to the remaining 450 or even other universe of large corporations. Though we have proven that the sample is valid from a range of sectors perspective, it would be inappropriate to make any other extrapolations beyond the one we made. There is a possibility that the number of designers in executive positions of the remaining 450 corporations is higher, we did not extend the research to the entire F500, we can only say that we did not come across references that signaled a different reality, meaning a good amount of designer trained executives in N-1 position in these large corporations.

Throughout the thesis and research it became apparent that the US design reality is molded in many ways by the European reality, particularly the one that developed before and after the second world war in Germany, but also Italy and the Scandinavian countries. The US reality of large corporations has also been influenced by large European Corporations and vice versa. Though interesting to dive into, we did not dive into comparing large F50 or F500 corporations with global Fortune 500 corporations, understanding if there are more designers in the C-Suite of those corporations, establish comparisons and parallels between the corporations, their history. This is an interesting line of research, but that was not the focus of the thesis and therefore we did not pursue it.

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